Lemonlight

Managing the creative production team at Lemonlight, I oversee multiple projects simultaneously, from pitch to final delivery. I assign projects, manage day-to-day team responsibilities, and ensure workflows stay on track across departments. I conceptualize, budget, write, produce, and direct spots for major enterprise brands like Amazon, TikTok, TSN, Canon, and Le Creuset—among many others. I also craft pitch decks, present creative treatments to key stakeholders, shape broader campaign strategies, and quality-check all scripted assets before they reach the client.