At Ruggable, an innovative household goods company, I developed, strategized, produced, and directed a wide variety of branded content/digital media, including high-impact commercials and dynamic campaign stills. I served as the creative lead on licensing productions, and have worked closely with industry icons such as Jonathan Adler, the Hiltons, goop, and The Home Edit. Additionally, I was involved heavily in art direction, wardrobe, and casting. My projects have drove millions of ad impressions, strengthened overall brand voice, and converted potential buyers into lifetime customers.